Aldi‘s chief executive has accused rival supermarkets of ‘duping’ shoppers with loyalty discounts that ‘start with unrealistically high prices’.
The German-owned discounter, which is the only major UK supermarket without a loyalty scheme, said such promotions were giving an unfair impression of discounts.
Aldi UK boss Giles Hurley claimed loyalty cards were unhelpful to customers when budgeting, adding that retailers should instead impose ‘realistic reductions’.
He said: ‘When it comes to the loyalty propositions that other supermarkets offer… question marks remain around how much of the value is perceived rather than real.
‘Of course, promotions can supplement everyday low prices when they’re meaningful, when
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