Kemi Badenoch faces a major challenge in turning her personal popularity into Tory votes, a new poll shows today.
While Mrs Badenoch’s personal brand has grown since she took over as Conservative leader, just a third of voters who say they like her would also back the party at an election.
Analysis by More in Common suggests that the party is struggling to attract support from outside a hard core of mainly affluent elderly backers, with the party potentially just months from a general election.
Research into the favourite supermarket brands of voters showed that the Conservatives only lead among people who shop for groceries
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