Former Sensodyne boss behind launch of new toothpaste for sensitive teeth

Mr Cox said S3’s “triple-action approach” – using 5% potassium nitrate to calm nerves, 10% nano-hydroxyaptite to block the dentine tubules and biomimetic-hydroxyapatite and fluoride to protect teeth, was a “genuine step-change for the category and, more importantly, for the patients that suffer from sensitive teeth”.

This post was originally published on this site

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.