Jaguar’s controversial rebirth as an all-electric carmaker shifted into gear today as it finally revealed what it claims to be ‘one of the most eagerly awaited cars in recent history’.
The rebrand for the 90-year-old British manufacturer saw it stop selling all petrol and diesel cars for 12 months and spark a backlash with an unconventional advertising campaign derided as ‘woke’ by critics including Donald Trump.
Bosses say the Type 01, which is expected to cost from around £120,000, will ‘reposition’ Jaguar in the market to secure its future by selling fewer cars but in a higher price bracket.
The car, which will cost
To provide well-rounded coverage and a breadth of insight across various events, we rely on contributions from several staff writers, each bringing their own area of expertise to our publication.