Designer hoping TV fans will be Faithful to the ‘Claudia Winkleman effect’ by sparking a sell-out frenzy of her Celebrity Traitors attire

Her gothic wardrobe has become a sensation in its own right on Celebrity Traitors.

And one designer is bracing for a sell-out frenzy sparked by the ‘Claudia Winkleman effect’.

The presenter’s signature mix of tartan, chunky knits, tweed capes and fingerless gloves has proved so popular that Scottish designer Judy R. Clark is preparing for a surge in demand after nine million viewers tuned in to BBC One for the episode featuring her creations.

Among the pieces were a charcoal, knitted tank-top and a puff-sleeved jumper – with the designs hand-delivered to the show and staff sworn to secrecy until the episode aired. 

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