This year, 21 celebrities were handed the opportunity to appear on Celebrity Traitors, the BBC‘s biggest reality TV phenomenon.
While viewers are currently gripped by the scheming, paranoia and backstabbing on screen, the real game started long after filming wrapped. And it’s proving a very lucrative one indeed.
For it seems the contestants have wasted no time cashing in on their appearance on the show – in blatant breach of the BBC’s strict rules which prohibit stars from exploiting BBC programmes or brands in any advertisements or promotions.
Last week, singer James Blunt – best known for his 2004 hit ‘You’re Beautiful’ –
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