Grandparents should ask for consent to hug their grandchildren, Irish advert says

Grandparents should ask for consent before hugging their grandchildren, a new government-funded Irish advert said.

A social media video from the Dublin Rape Crisis Centre (DRCC) made the ‘demeaning’ suggestion, but has since been deleted after a storm of criticism.

The video shows two grandparents arriving at a home, where they are enthusiastically embraced by their grandson at the front door while his sister watches on a few feet back, looking uncomfortable. 

The grandparents then turn to her, puckering their lips as they bear down, while the girl’s unease intensifies.

The video then cuts to text on screen reading: ‘Not everyone wants a hug.

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