Are you a tree hugger or a climate criminal? A Net Zero evangelist or a denier? As with so much else, the public debate on climate change and what to do about it seems polarised between two extremes.
Yet as my polling often finds, the voters are a good deal smarter and more thoughtful than this.
And with the issue set to become a major election battleground, they need a good deal of convincing that sensible answers are at hand. My research finds that the public divides into five ‘tribes’ on this question.
Impatient Idealists want faster action and think Net Zero is
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