Revealed: The middle class ‘wokerati’ anti-Israel designer who grew up in a £1.5million home nearby who is behind the campaign to stop Gail’s gentrifying Brixton

There was a time when Gail’s was famed simply for its artisanal sourdough bread, cinnamon buns and speciality coffee – not to mention its signature pistachio, lemon and rose cakes.

In recent times, however, the popular bakery chain has become infamous as the target of an increasingly angry backlash and protests.

These began with local residents living near proposed new stores standing up for small independent traders and against the gentrification Gail’s was perceived to bring. 

But the company, with its Jewish roots, quickly also became the focus of activists with opposition escalating into anti-Israeli protests leading to acts of wanton vandalism.

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