It’s officially the time of the year where supermarkets and retailers tug on the heartstrings of the nation with festive adverts that try to encapsulate the true spirit of Christmas.
And while big hitters like John Lewis, Waitrose, and M&S have yet to debut their signature tearjerkers, the race to deliver 2026’s most heartwarming festive advert is already well underway.
With the passing of Halloween, it appears the holiday season is firmly upon us, as Sainsbury’s, Tesco and The Perfume Shop have all released their Christmas commercials – and they’re sure to have you reaching for the tissues.
In a two-minute tale that
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