It is the everyday tale of country folk untouched by the harsh realities of the outside world.
So listeners of The Archers were shocked when the Radio 4 soap dropped three product names into a ten–minute episode – frozen food chain Iceland, KitKats and Penguin bars.
Now there are fears the move last month was a trial run by the BBC to test waters for placing adverts in shows in a step towards a more commercial model.
The episode followed the biggest week in the soap’s year, with Ambridge’s first lesbian wedding, held during a storm, ending with abattoir boss Vince Casey in hospital
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