If you were asked to name London’s best place to launch a business, Shoreditch would definitely crop up. Perhaps King’s Cross too, and Soho.
You probably wouldn’t name Richmond. But according to new research from American Express, once you set aside the City of London, the capital’s most entrepreneurial corner is indeed this leafy borough, ordinarily better known for its deer park than its disruptors.
The study, by Development Economics, ranked 317 local authority areas on two measures: how many businesses start up, and how many are still standing two years later. Richmond’s secret is staying power – it…
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