John Lewis Christmas advert divides viewers with some left frustrated by ‘spoilt grandchildren’ – but others praising its heartwarming message

John Lewis has divided opinion with its 2026 Christmas advert featuring ‘rude and entitled’ grandchildren and a glamorous grandmother who can’t seem to impress them.

Titled ‘Gloria and Pickles’, the three-minute advert features Oscar-nominated actress Dame Kristin Scott Thomas, 66, who has everything in life bar the approval of her grandchildren. 

In need of gift-giving inspiration, Gloria enlists the help of her childhood toy pull- along, Pickles the sausage dog, voiced by Paul Whitehouse.

The old friends rush off together in a rickshaw in a last-minute hunt for presents and arrive at John Lewis where Gloria finds her much needed spark.

But since its

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