The National Lottery has become the latest entrant into the Christmas ad wars with its offering of a flying reindeer.
Hot on the heels of John Lewis’s poorly received advert, featuring Dame Kristin Scott Thomas, and Marks and Spencer‘s eye-catching commercial starring a shirtless James Norton, the Lotto has opted for a more traditional Christmas star: a reindeer.
The Christmas campaign features a reindeer who makes repeated attempts to fly to no avail, leaving members of his herd seeming distinctly unimpressed.
Encouraged by a graceful red robin, he refuses to be beaten despite every endeavour ending with the deer landing in a pond.
But
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