Greggs has said new additions to its menu helped lure younger customers to its shops, helping to boost sales.
The bakery chain said the launch of its chicken roll in April had been ‘standout’ and was rapidly turning into a customer favourite.
Sales in company-managed shops rose 2.5 per cent in the first 19 weeks of 2026, compared with the same period last year. Total sales were up 7.4 per cent year-on-year to £800million.
Chief executive Roisin Currie said that offering more healthy options, including protein, fibre and smaller portions, ‘plays into’ a growing trend of people using weight loss drugs.
Greggs said it
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