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Decades ago, the soap in the bathroom of a family home was almost entirely a perfunctory product – there to preserve ‘the cleanliness is next to godliness’ maxim.
Householders in post-war Britain would likely have had a bar of carbolic – known for its antiseptic properties, or a faintly scented Imperial Leather on the side of the sink.
The 1970s brought ever more perfumed blocks and a rainbow of cheerier colours, with Cussons,
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