Violent scenes erupted across Britain, Europe and the US this weekend after the launch of Swatch’s latest limited-edition watch sparked overnight queues, mass crowd surges and police interventions.
Thousands of desperate shoppers camped outside stores for days in the hope of securing one of the £335 ‘Royal Pop’ watches – a collaboration between Swatch and luxury brand Audemars Piguet.
But the frenzy quickly descended into chaos, with fights breaking out, police dog units deployed and stores forced to shut their doors after crowds overwhelmed security staff.
In Britain, disturbances were reported in London, Cardiff, Birmingham, Manchester, Liverpool and Sheffield as fans scrambled to
To provide well-rounded coverage and a breadth of insight across various events, we rely on contributions from several staff writers, each bringing their own area of expertise to our publication.
