The £400 bonus reduces the effective cost of Google’s new top-tier phone. Simply add your new Pixel to your basket, then select your trade-in device – Google will let you know its estimated value before posting you everything you need, including a prepaid label to send your old device. Move everything across to your new Pixel before you factory reset your old device, remove any locks or passwords and send it back. Google will then inspect your old device and email your confirmed trade-in value.
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