Lorna Luxe’s high street denim collection marks a new start for the OG influencer

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Lorna Luxe built an online empire on the power of clothes. Now, after an unimaginable personal loss, she is thinking differently about what getting dressed can do for us. As she launches her new denim edit with River Island, I met the original influencer to talk about fashion as armour, identity and starting again – then put the jeans to the test myself.

Talking to Lorna on FaceTime feels exactly like watching her on stories. The 44-year-old fashion influencer and brand founder has been a staple in my feed for years. Her personality is as I’ve known it since…

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