Out of bed at 3.30am every day and a 2.5 hour workout: Married CEO credits his bizarre routine for success of his $70million company

An Australian CEO has shared his intense morning routine that starts at 3.30am.

Steve Sidd is the managing director and co-founder of Catering HQ, a catering company based in Sydney, and was interviewed about his lifestyle by the Australian Financial Review on Tuesday.

Sidd shared that he overhauled his lifestyle when he turned 40 after his friend died of a sudden heart attack in his mid-50s, leaving behind seven children.

The loss made him reflect on the unhealthy habits he’d picked up after working in the hospitality industry, noting ‘people are constantly eating, drinking and grazing on cheese.’

But the now 49-year-old didn’t just

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